According to the drum, the content marketing industry is growing vigorously and it is expected to climb by US$217.3 billion in 2021. Now, why invest so much money in Content marketing? Content marketing, if optimized and planned correctly, can generate enormous ROI and increase value than traditional marketing. Traditional marketing is expensive and the results are difficult to calculate. Now you may ask, how to optimize and plan a content marketing strategy? It can be time-consuming and quite a stressful task to create, maintain, and evaluate content. But you do not need to worry about that, as there is an array of content marketing tools available online that can help you to strategically plan and generate quick reports. 

The following list of content marketing tools will help you make things easier and bring more success, whether you have just started your business or you are a pro in content marketing.

Content Tracking Tools

How do you differentiate your excellent content from your poor content? The answer is to always evaluate results. It is important to identify the pieces that are generating the most revenue from the pieces that are generating lesser revenue. The tools that will help you identify that are listed below:

Google Analytics: Google Analytics is a free tool by Google and the best one to analyze your content. Most of the information comes from Google itself which makes this tool a direct source. 

Serpstat: Serpstat is an all-in-one platform, catering to create a service or product that increases rank and google crawling. It also includes page analysis, backlinking, competitor analysis, and SEO benchmarking. Above all, this tool is affordable and easy to use. 

Netpeak Spider: Netpeak Spider is an ultimate powerhouse and an advanced crawling tool that goes through all the content that you have posted to correct the potential risks and issues on your website. You can get a free trial for 14 days and then it can be purchased at US$117 per year, which will include other advanced features.

These tools will boost your content and help you generate good relevant leads and high-quality results.

Email Marketing Tools

There is no doubt that digital marketing trends are tremendously evolving year by year. Email marketing is one of the trends that will never go out of the list of great marketing channels. It helps both B2C, as well as B2B accounts. In 2019, according to the Content Marketing Institute, 87% of B2B marketers and 77% of B2C marketers used email marketing to cherish their customers. 

The following email marketing tools will help you manage your niche audience.

Sender: Sender is a free email marketing tool that helps you create great newsletters, including elements like videos, images, and text. This tool will let you identify who has opened your emails, when they have opened it, and who clicked on the links. 

SendInBlue: SendInBlue tool not only helps you in email marketing but also includes additional features such as landing page creation and relationship manager. 

OmniSend: OmniSend is a free tool that only supports email marketing but is enough to support all types of businesses including both, small and large scale. It will also help you identify in-depth audience insight.

Social Media Marketing Tools

Social media marketing is another trend that is evolving. It can start a great two-way conversation between your brand and your audience. This can be done through the way you promote your brand and the way your audience responds by commenting. Social media marketing is vast and very complex. The following tools will increase your brand engagement in creative ways and help you manage and track social media platforms.

Buffer: It has a simple and easy to use analytical features with a clean interface. It makes it easier for you to share content across multiple accounts from a single dashboard. 

Social Clout: If you want to analyze your posts in-depth, then this is the tool for you. This tool will track audience engagement and calculate social media ROI. This tool will display all the demographics of your posts.

MeetEdgar: This tool targets audiences by topic, demographics, location, and time to get the highest engagement. This tool also re-posts or recycles old content that has been published already. Reposting your content is a good way to showcase your top posts to new followers. 

Content Promotion Tools

You have put effort into writing the perfect content and now you share it on social media platforms to get some reach and increase traffic. Well, it is not as easy as it sounds. Without a content promotion plan and social media presence, it can get quite hectic to manage and optimize social media platforms. And to draw a content promotion plan, you need the right tools to get the required results. Following content promotion tools will help you with strategically planning your social media marketing.</s

Hootsuite: Hootsuite is the perfect platform to manage and schedule posts. It works like Buffer but has more advanced features and better functionality. You can easily create, respond, and monitor many social media platforms at once. You can manage your team’s accounts with customized permissions and many more. 

ViralContentBee: This is a free tool that will get social media shares from an influencer on LinkedIn, Pinterest, Tumblr, and Twitter. This tool helps build a relation between content marketers and influencers. Influencers get good content to share and marketers get engagement and exposure.

Medium: This tool will select the best performing content and re-post on the website. This tool became popular, as it curates a selection of the best content that has reached the widest audience and its algorithms cannot be manipulated. 


Content marketing is here for a long haul and the need for content marketers will be increasing in upcoming years. There is already an abundance of content marketers online and standing out from the crowd is necessary. The one thing that can be sure of is that only strategic content marketers will lead the game and only with best optimizing, planning, monitoring, reviewing, and evaluating your content will help you become a pro.

These tools will help you nail your content marketing strategies. If you think we have missed out on any tools, then let us know down in the comment section.