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Why SEO Matters
Search Engine Optimization is the practice of setting up certain elements on your website to make it easier for search engines, like Google, Bing, Yahoo to find and evaluate the information available. By doing so, you increase the likelihood that your website will rank high on search result pages. At its most basic, SEO gives you the opportunity to reach your target audience as they are actively searching for information related to your products and services. Without it, you risk losing potential customers to your competitors simply because their website appears higher in search results than yours.
At Viram Labs, we can help you improve your SEO marketing strategy and begin increasing the organic traffic to your site. As we work to evaluate your current standing and improve your ranking in search results, your business and online presence will grow.
Our Process
Audit
Plan
Execute
Optimize
Our SEO Services
Our initial audit report pulls important SEO data from Google Search Console, Google Analytics and SEM Rush to help us formulate an initial way ahead for the client’s campaign.
Industry landscaping & Competitor Analysis
We use tools like SEMrush to monitor websites in the client’s verticals and get a clear picture of what’s working and what’s not. This helps us formulate the right channel to attack for their campaign and create a multi-channel SEO strategy.
Clients have valuable knowledge about their business, website, and customers that our team needs to understand. We have a seamless onboarding questionnaire that helps us get a better understanding of their business in a matter of minutes.
Technical SEO Audit
We run a full technical audit to find any issues and present them to clients in an easy to understand report. Then, our team will begin implementing the technical fixes and resolving any and all issues.
We find the “main/primary”, secondary and semantic keywords for every page on the client’s website that we cross-check against the top competitors in their industry.
On page Improvements
After keyword research is completed, we build an “on page” matrix that details the exact changes to make to key pages on their website. With their approval, our team will go in and optimize the content for them.
Our team analyzes their website and competitors to understand the types of sites they need placements on. We then build a massive prospecting list of link targets we’ll contact over the life of their campaign.
Manual Content Promotions
We manually find threads on Quora, Reddit, and write well thought out comments that link back to their content.
Influencers are an important promotional tactic for almost any business. Our team finds, pitches and negotiates with relevant influencers to promote your website and increase visibility.
Tools our team uses to execute SEO Campaigns
Frequently Asked Questions
Results
What type of results can I expect?
The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.
How long will it take to see results?
It can take up to 6-12 months to get on the first page of search engines. It depends on how competitive your industry is and the keywords we are targeting. Our goal would be to show you monthly increases in your organic traffic and rankings.
How often will I get a report?
You will receive monthly SEO reports from us. However, if you need reports more frequently, please let your SEO specialist know and we can send you a report whenever you need it.
Contract & Setup Fees
How long are the contracts?
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
Are there any setup fees?
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.
How long does it take to get started?
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Service & Working Together
Who will be working on my account?
You will be assigned a dedicated SEO Specialist. This person is trained in search engine optimization and is likely to have experience in helping clients move up the rankings. This person will be your main point of contact. In addition, each SEO specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
How will you identify keywords for my business?
We will first gain an understanding of your business through a formal questionnaire. From there, we will perform keyword research to identify high traffic keywords that will be valuable for your business. To do this, we use the keyword planning tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month. Once we conclude our research, we will report to you our findings and recommendations.
How will you do a competitive analysis?
We will first identify the keywords that we are going to target for your business. Once this has been identified, we will analyze the websites of competitors who are already ranking on the first page of Google. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy for your website.
What will you change on my website? Will it be different?
We would change technical things on your website, such as coding, tags, and some of the words to include the keywords you want to rank for. However, we would not change the physical design of your website. All of the changes to your website will be ran by you first so that you are aware of what we are doing to your website.
How are you going to write blogs for my business?
We will write blogs by first obtaining an understanding of your business. Once we do this, we will develop a blog calendar. This calendar will include topics we will write about. You will be able to approve the blog topics before we write anything and approve it. Once the blog calendar is approved, we will write the blogs and optimize the blogs for SEO. To write the blogs, we will research the topics to write valuable content. Before we post the blog, you will be able to review it to make sure it meets your standards.
Can I contribute to blog ideas or blog content?
Yes, if you have information that you would like us to write about you can send it to us. We can incorporate your ideas or content into the blogs we’re writing to make them even better.
How will you get backlinks for my business?
We will develop backlinks through a combination of 1) outreach to blogs and publications to get your website featured in their content 2) writing engaging blogs and 3) increasing social shares and exposure.
What you get from our Free SEO Audit
Technical
Making adjustments to your technical SEO strategy can help search engine spiders crawl and index your site more effectively. This includes making updates to your robots.txt, XML sitemap, and schema.
Metadata
Your metadata, e.g. title tags, meta descriptions, and headers, provide valuable information to search engines as they index your site. Our team of SEO experts will make sure the data you have coded into your site is optimized for results.
Keywords
Utilizing strong keywords on your site makes it easier for your audience to find you. But they can’t just be any keywords, they must be relevant and appropriately indexed by search engines.
Backlinks
Having the right frequency and quality of backlinks on your site can improve the domain authority of your entire website. A higher authority means better ranking on search engines.
Content
Without high-quality content, there is no hope of ranking well on the search engines. But writing SEO-friendly content that is still readable by your audience can be tricky. Our marketing team will analyze your current content and remove duplicate content which could be damaging your ranking.
