All of us would agree that more users are accessing the internet over mobile than desktops or laptops.
Mobile is not a gadget anymore; now, it has become a part of your body. If you don’t believe, ask yourself a question: What is the first thing you look for after getting up in the morning? Toothbrush or Mobile?
I’ve made my point!
Mobile has risen from just being a calling device because now there are many opportunities for marketers and businesses to increase revenue, sales, and drive unlimited traffic to applications and web pages.
In fact, in 2020, mobile devices produced 51.53 % of website traffic globally.
Mobile users are increasing with great speed now; half of the world’s population owns a smartphone. And according to We Are Social study, every second, nine new mobile users are added to the list.
These numbers get more interesting ahead and intrigue marketers towards mobile marketing. Optimizing your ad campaigns for targeting mobile users is called Mobile Marketing. In simple words, you are targeting mobile users.
Please look at the following stats to have a clearer idea of why it is necessary to begin now or trail behind your competitors.
- 50% of B2B inquiries are made on a mobile phone.
- 51% of Americans spent their time online on mobile devices.
- 40% of people perform their search only on a smartphone.
- More than half of all the views of the video come from mobile devices.
- Phone-based CTR is 40% higher than desktop, and CPCs cost 24% less.
- Mobile applications have a higher engagement rate than mobile-optimized websites.
The above numbers and stats are enough to acknowledge the importance of mobile marketing in your business. Still, just like any other marketing method, it can be complicated or difficult for some marketers to begin or achieve success through it; that’s why we have enlisted 8 Pro Tips to help you go through it.
1. Make Your Site Mobile-Friendly.
The first thing you require, to begin with, a mobile marketing campaign is to make your website mobile-friendly making sure that all the content is displayed well for users to read and understand.
The process is straightforward with mobile-friendly themes. If you have developed your website using WordPress and Go-daddy platforms, these themes are available for free. You can also opt for premium themes according to your design requirements. Themes are compatible with all mobile platforms and auto-format your present website content according to a mobile screen.
WordPress lets you employ WPtouch mobile plugin to make your site mobile-friendly if you don’t want to utilize the themes. Here’s how you can do it.
Step 1: Log into your WordPress site to download and install the WPtouch, look for the plugins link and click “Add New.”
Search WPtouch, then click the “upload”‘ link.
Step 2: Go to the WPtouch > Dashboard > Core Settings to upload and activate the plugin and click.
Just add the site title and leave everything.
click to “save changes.”
Your site is now mobile-friendly.
Step 3: Do not forget to test your site to make sure it has worked or if it looks perfect on smartphones and tablets.
2. Create Mobile-friendly Content
Since we are talking about mobile-friendly content, let’s discuss some fundamental differences between mobile vs. content on the desktop.
- Mobile has a shorter display; thus, it only displays a small amount of information at once.
- Mobile users and desktop users have different browsing behaviors, depending upon the device they’re using.
- Websites carry a broad range of content and information, whereas mobile-sites include only the most essential information.
The content presented to both mobile and desktop visitors should be nearly the same, except for how it’s presented. Handling pages with long content is much easier on a desktop since displaying thousands of words of content to read on a desktop is no problem.
But on a mobile device, it can be a tedious job. This is why Chunk content is becoming a best practice for Mobile devices and somewhat necessary to provide a better user experience.
Mobile users are more agile than website users; that’s why your content must provide the required information while remaining compelling.
Content chunks represent specific blocks of information. It lets you jump right to the information you were looking for instead of reading the whole page. The entire page can also be read linearly or in any order because each section is, essentially, a self-contained chapter.
To break up content, web writers use headings and subheadings to improve the readability and offer a similar solution to mobile chunking in allowing visitors to jump to sections of their most exciting content quickly.
These headlines need to be short, simple, and at the same time, attractive enough to make them click on it and read.
Say, for example, your headline is
“What is Google Ads and How to start advertising from scratch.”
The above headline can be written as
“Complete guidance to Google Ads in easy steps.”
Optimizing according to search engines
We already know enough about how important SEO is, and neglecting it wouldn’t be helpful in any way.
You don’t want to blow out on the opportunities that SEO can bring to you. Is it similar to what you strategize for the websites, or is mobile marketing required something else? We will discuss it now.
The study by iAcquire shows that people who are searching for products and services on their mobile phones are more motivated to take action than someone searching on a desktop computer. About 70% of mobile searches lead to an action on a website within 1 hour from searching.
One of the most important things that have come forward through Search Engine Watch is that mobile users are more specific in their searches.
If a person is looking to buy a watch, they will search for a specific brand and model because they have probably read about it online or seen in offline ads.
This makes it essential for marketers to perform more in-depth research and be more specific with the keywords users are familiar with.
If you’re a food blogger and you write reviews for different restaurants, then don’t write a headline like:
Best restaurants in New York
Be more specific and mention the exact food and restaurant. E.g.
Best Chinese food restaurants in New York
Targeting keywords specific to a particular product, event, course, industry, topic, or news item is because mobile users often know the item before using their devices to search.
3. Reach Mobile Users Through Mobile Ads.
Suppose you own a restaurant with great taste and various foods but not enough customers to reach a break-even point. Mobile ads can help your business appear in front of your audience, especially when searching for “restaurants near me.”
Today any bloggers, software developers, or business owners cannot afford to ignore the mobile or its benefits to reach out to the customers by running mobile advertisements through social media and other channels.
Some necessary steps need to be taken care of before you begin with your mobile ads.
- Identifying your target audience
- SEO strategy to let the mobile user discover you
- Easy access to the services and
- Delivering what users are looking for conveniently
Consider an example:
Book My Show is an app that provides information about new movie releases and events happening around the city. It also enables users to book tickets for the movies and events specifying the event’s date, day, and time.
Just download and install it; it’s good to go. It’s all about providing ease and solving the mobile user’s problems.
4. Google My Business To Connect With Locals.
Google My Business can help companies serve mobile users looking for local information.
All you require to do is get your business on the local map.
Google keeps on creating the solutions platform for businesses to take advantage of what is possible with the internet. Google My Business is one platform that leverages industry to be local and discoverable by mobile and desktop users.
Employing Google My Business will give you a significant improvement in organic traffic, and mobile device users will be able to find your business whenever they perform a search.
Getting started is super easy and super quick.
- Create a Google account.
- Login to simply business
- Now follow the flowchart that walks you through the process.
5. Navigable Site is Must.
Know your website bounce rate first. Consider yourself a great success if your bounce rate is less than 36.7 % because it will put you on the best 20% of sites that have been benchmarked by the Littledata for bounce rate from mobile Google search, and less than 28.1% would put you in the best 10%.
The bounce rate is highly dependent on the user interface UI and user experience UX, navigation being one such interface that can increase conversion rates if done right.
Navigation includes your menus, footer bar, and other items that need to be easily navigable, responsive, and display the content correctly, irrespective of mobile devices people are using.
Apart from this, please make sure that your call-to-action buttons and links are compatible with mobile devices.
There is no rule book for the designers to build a perfect navigable mobile-friendly site. As a business owner, it becomes your responsibility to test it yourself before drawing any conclusions. Whether it’s for desktop or mobile, check every function and feature provided on your website or application, such as A/B test on your menu, the colors, fonts, call-to-action, and the rest of your site.
6. QR Codes For Quick Access
Photo from Pexels
QR code is not the newest but most used method in recent times for transmitting data digitally quickly.
QR means a quick response. QR codes are those barcode type squares that you must be seen everywhere, especially for transmitting money online. But its purposes are not just limited to online money transfer; you can use it for several other purposes.
These codes can store data that can be transmitted digitally and quickly, making them ideal for mobile device users. If you have data to share via a mobile browser, QR codes will speed up your site and make it accessible for mobile users.
7. Mobile Apps For Better Services
Mobile apps are the best way to engage the audience with your services and products. It provides an excellent level of convenience to the user. With smartphones’ advancement from average devices to smartphones, almost every popular website has created its application to provide better services and user experience.
Such as Facebook, Youtube, Twitter, or entertainment apps like Netflix and amazon prime or e-commerce giants such as Amazon, Walmart, and alibaba.com.
These applications are available for free to download from the Google Play Store or Apple’s App Store. The application allows users to perform all the functions available on the websites with their smartphones’ ease.
Having an application representing your website is a great way to drive sales and lead to your business. A large number of people are accessing the internet over the phone than on a desktop or PC.
There are several agencies and service providers out there who can help you build your application according to your needs and requirements.
You can also create your application in Google App Maker; it allows Google users to develop and deploy custom business apps quickly and securely on the web for android and ios operating systems.
The other app makers in the list are:
- Appy Pie.
8. Encourage Social Engagement
We all knew that a large amount of engagement on social media and networks comes mostly from mobile devices, so we suggest that you must include social media into your mobile marketing strategy.
Again it’s easy to distract from diversified social media platforms available online, and choose the one that suits your business might be hectic.
Top 10 Social Media Platforms To Ace Your Brand’s Social Presence in 2020 can help you choose the right platform for your business.
Facebook is still commanding the social media world with the highest daily active users and around 2.60 billion monthly active users. It has the highest engagement rate from any other platform, but it is unnecessary that what suits one will also work for you. So you required thorough research about your audience to understand their likes and dislikes to be successful in your campaign.
Mobile marketing can be very fruitful if done right. As it is already clear from looking at the above trends and statistics, it is an excellent method to succeed in your marketing game.
It would not be dicey to say that ignoring mobile marketing can cost companies a big deal as many giants have already started investing in it, and if you want to stay in the league, you must begin now.