Over 40% of the world’s population is on social media according to HubSpot. Social media marketing can be quite tricky. Social media marketing is objective which means that it depends on a targeted goal, unlike traditional marketing. Your marketing strategy should completely depend on your target audience.

There are many strategies when it comes to social media marketing such as choosing the right social media platform, identifying your audience and their needs, understanding marketing goals, and effective content writing. All of these strategies will determine how much your reader will engage with your content and share it further.

What is Social Media Marketing?

Social media marketing is a term used to build your brand, drive traffic, and generate revenue through different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Social media marketing includes promoting your existing content from your website, engaging with your followers, expanding brand awareness, and running social media campaigns or advertisements.

Social media marketing is more than just publishing and promoting your work. If you are able to leverage social media platforms for your business, you can easily boost your ROI.

Moreover, social media initiates a two-way conversation. Analyzing comments and messages from the audience and responding to them in a timely, consistent, and effective way can nourish the brand-audience relationship.


What are the Benefits of Social Media Marketing for Business?

Social media allows everybody to connect with their family and friends. Just like that, for businesses, social media allows brands to connect with their audiences but in a more engaging way. Social media also gives an opportunity for a brand to create demand for products and services. This way it makes it easy for brands to create more curiosity and expand reach.

Some of the benefits of social media marketing for businesses are listed below:

  1. Engaging your audience: An effective engaging post or campaign on social media can create curiosity and can make audiences take the required actions such as clicking on a link or share and like. An engaging brand is better in building and nurturing customer relationships. Videos, photos, infographics, etc can help increase audience engagement.
  2. Increase Brand Loyalty: Brand loyalty and authenticity is automatically increased when the audience is able to engage with the brand.
  3. Generate new leads: When engagement and loyalty is increased, you can automatically expect to generate potential new leads. When curiosity and trust are developed, a reader will try to understand and know more about your product or service and will take the next step such as filling a contact form.

What are the types of Social Media Marketing?

There are basic two types of social media marketing. One is paid social and the second is organic social. Paid social includes paid campaigns or advertisements and can also involve sponsorship.

The paid campaigns are run depending on your targeted audience’s location, age, gender, interests, habits, etc. For running a paid campaign, it is important for you to understand your audience.

Organic social is leveraging the free element of social media such as a post on Facebook or a tweet on Twitter. If you are a beginner organic marketing is the best way to start with social media. Here you cannot target your audience and hence content will play a bigger role.


What are the types of Social Media Marketing Campaigns?

There are many types of social media campaigns and your targeted business goal or outcome will decide which type to choose.

  1. The Prospecting Campaign: If your business goal is to generate new prospects and not revenue then this the campaign type for you. Here content will play a big role. Understand what type of keywords and hashtags you need to use within your post. Observe your audience engagement. Your content should be relevant and descriptive. Be consistent with your postings and be responsive.
  2. The Retargeting Campaign: If you want to turn a prospect into leads, this is the campaign type you should practice. Once a reader has engaged and shown interest but has not taken the required action you need to retarget them. For example, the reader has visited your site but did not fill the contact form, clicked on links but did not contact, commented on social media platforms but did not message for more details, added an item to the cart but not checked out, etc. But how to run a retargeting campaign?
  • You need to place a particular type of code which is known as ‘pixel’ on your website.
  • A visit to your website will drop a cookie in the reader’s browser.
  • As soon as your reader browses on the internet, they will be able to see you add and then can be redirected to your website.
  1. The Conversation Campaign: This campaign is practiced when you want your lead to take the last point of action such as purchase, download, email subscription, etc. This is the most valuable type of campaign for many obvious reasons. For running this campaign, you need to have a targeted audience list as well as their details such as contact information. Moreover, the most important thing here is to understand your target audience so that your conversation campaign is more personal and focused.


When it comes to social media marketing, consistency is the key. Plan and optimize your social media posts and campaigns and for that, there are many tools on Google such as HubSpot, Hootsuite,  OptinMonster, etc. Consistency portraits brand authenticity and build better customer relationships.

If you are a beginner or an established brand and need help in planning, executing, and optimizing social media campaigns and platforms, we have the right team for you. Contact us for more details.